Beagle - E-Business Strategy & Implementation

Search Engine Optimisation

Your website should be your most efficient and effective marketing tool. Our 'search engine optimisation' services help make it so!

'Search Engine Optimisation' is probably a misnomer. We don't use any tricks to fool search engines into improving your ranking. What we do is improve the effectiveness of your website with the result that visitors as well as Search Engines rank it higher. The result is higher traffic volumes, more relevant visitors, and a higher conversion ratio.

Our Search Engine Optimisation Service

Strategy Tip!

The goal is to secure a high level of relevant traffic. Search Engine Optimisation is one way to increase traffic to your website. Some other methods are:

Providing useful resources to your visitors
Having a 'sticky' website. It takes less than 2 seconds for a visitor to decide whether to stay and peruse your site. Of those 2 seconds, 1.5 is spent looking at the visuals. Visuals with an emotional stimulus (such as cute animals or sensual imagery) or a cognitive stimulus (such as babies dancing) are more effective than high tech 'wow' graphics.
Reviewing your Marketing and Branding. This starts from the basics of marketing:
- Researching the segmentation of the market and the psychographics of the buyers in each segment;
- Targeting those segments that suite your product and are most lucrative;
- Positioning your company's offering to be attractive to those segments. In particular, the Internet habits of buyers within your chosen segments will drive the Internet branding strategy, and will determine how to attract those visitors.
Reciprocal linking with affiliates and related organisations
On-line and banner advertising. (We all hate it, but sometimes it does the trick).

Phase 1:
Set Objectives

Together we determine the keywords that are likely to be searched on by prospect/suspect clients, and set objectives for your ranking with these keywords.

Phase 2:
Measure Baseline

We measure your position on the major search engines: Altavista, Google, Lycos, Slider, What-U-Seek, Ah-ha, Fast Search, HotBot, LookSmart, MSN, Scrub the Web, Teoma, Yahoo, Dmoz

We also collect the following information:

The number of monthly visitors to your site
The site/search engine which referred the visitors
The keywords that visitors searched on to get to the site.

Phase 3:
Improve Site's Search-Engine Visibility

We analyse a number of factors such as the 'density' of the relevant keywords in the 'keywords' and 'description' meta tags (a factor that some search engines use to assign relevancy rating).
Websites using frames need careful optimisation and tuning of the <noframes> section of the website to be ranked by search engines. They also need a small amount of JavaScript in each of the sub pages to ensure that visitors see any links the search engine refers them to in the context of the frame rather than as a stand-alone page.
A thorough analysis of those sites which are ranked top with respect to the keywords that you wishes to rank on
With the results of the analysis in hand, we make the appropriate changes to improve your ranking.

Phase 4:
Search Engine Submission

Search engines such as Google build their database by traversing the net, jumping from link to link. If your site is not linked by another site, there may be no way that these 'spiders' can get to your site. To solve this, during this phase we submit your site to around 1,000 search engines and directories. We suggest this is repeated on a monthly basis, coupled with on-going monitoring of traffic statistics.

Even with these submissions, the search engines do not provide any estimates of the time that it would take for them to process the submission. The duration can be anything from a week to 6 months, depending on the search engine. To solve this, we can provide a paid priority submission service to some of the world's leading search engines, including Altavista, HotBot, Inktomi, LookSmart, MSN, Overture, Slider and whatUseek. This service guarantees processing within 48 hours, and refreshes your listing every 48 hours (Inktomi, MSN, HotBot, ) or weekly (Altavista) for a period of 12 months .

Phase 5:
Building Traffic

During this phase we recommend a number of initiatives, as described in the 'Strategy Tip!' box.

Search Engine Optimisation

Our Search Engine Optimisation Service

Strategy Tip!

Phase 1: Set Objectives

Phase 2: Measure Baseline

Phase 3: Improve Site's Search-Engine Visibility

Phase 4: Search Engine Submission

Phase 5: Building Traffic

Phase 1:
Set Objectives

Phase 2:
Measure Baseline

Phase 3:
Improve Site's Search-Engine Visibility

Phase 4:
Search Engine Submission

Phase 5:
Building Traffic